For more than twenty years, Saïda Belouali has been a professor of applied ethics at the National School of Applied Sciences of the University Mohammed Premier-Oujda-Morocco. Director of the research team: Ethics, languages, communication and digital (ELCN). She is also President of the Moroccan Association of Innovation (AMIN), founder of several events related to digital, innovation and entrepreneurship in IT and co-founder of J2IA (International AI Days).